Code of Ethics and Business Conduct 

Mission, Vision, Values 

Company Vision 

  • “To be widely recognized as the food retail company in Mauritius offering the lowest priced consumer products through maximum retail outlets to the satisfaction of our customers’’ 


  • Deliver value for money consumer goods. 
  • Operate our stores and managing our people to the highest standards 
  • Sustain our business growth by strengthening our brand and through geographical expansion. 
  • Optimising our supply chain costs through better efficiencies and economies of scale 
  • Maximising productivity and synergy within all functions in our organization. 
  • Enhancing shareholders value and achieving other stakeholders’ satisfaction. 



  • To act ethically and transparently in doing business 
  • Customer Satisfaction 
  • Integrity, honesty and openness 
  • Teamwork and empowerment of our people 
  • Continuous learning culture and innovation 
  • Social responsibility and good corporate citizenship 

Build Trust and Credibility  

The success of our business is dependent on the trust and confidence we earn from our employees, customers and shareholders. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. It is easy to say what we must do, but the proof is in our actions 

When considering any action, we ask: will this build trust and credibility for DreampriceWill it help create a working environment in which Dreamprice can succeed over the long termThe only way we will maximize trust and credibility is by answering “yes” to those questions and by working every day to build our trust and credibility. 

Respect for the Individual  

We all deserve to work in an environment where we are treated with dignity and respect. Dreamprice is committed to creating such an environment because it brings out the full potential in each of us, which, in turn, contributes directly to our business success. We cannot afford to let anyone’s talents go to waste.  

Dreamprice is an equal opportunities employment/affirmative action employer and is committed to providing a workplace that is free of discrimination of all types from abusive, offensive or harassing behavior. Any employee who feels harassed or discriminated against should report the incident to his or her manager or to human resources. 

Create a Culture of Open and Honest Communication  

At Dreamprice, everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Managers have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.  

Dreamprice will investigate all reported instances of questionable or unethical behavior. In every instance where improper behavior is found to have occurred, the company will take appropriate action. We will not tolerate retaliation against employees who raise genuine ethics concerns in good faith. A process for reporting unethical behaviour and decision-making. 


For your information, Dreamprice’s whistleblower policy is as per employee handbook. 

Employees are encouraged, in the first instance, to address such issues with their managers or the HR manager, as most problems can be resolved swiftly. If for any reason that is not possible or if an employee is not comfortable raising the issue with his or her manager or HR, Dreamprice’s Chief Executive Officer does operate with an open-door policy. 

Set Tone at the Top  

Management has the added responsibility for demonstrating, through their actions, the importance of this Code. In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters. A director’s endorsement statement to live by this Code. 


To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees’ ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. At Dreamprice, we want the ethics dialogue to become a natural part of daily work. 

Uphold the Law  

Dreamprice’s commitment to integrity begins with complying with laws, rules and regulations wherever we do business. Furthermore, each of us must have an understanding of the company policies, laws, rules and regulations that apply to our specific roles. If we are unsure of whether a contemplated action is permitted by law or Dreamprice policy, we should seek the advice from the legal officer. We are responsible for preventing violations of law and for speaking up if we see possible violations.  


We are dedicated to ethical, fair and vigorous competition. We will sell Dreamprice products and services based on their merit, superior quality, functionality and competitive pricing. We will make independent pricing and marketing decisions and will not improperly cooperate or coordinate our activities with our competitors. We will not offer or solicit improper payments or gratuities in connection with the purchase of goods or services for Dreamprice or the sales of its products or services, nor will we engage or assist in unlawful boycotts of particular customers.  

Proprietary Information  

It is important that we respect the property rights of others. We will not acquire or seek to acquire improper means of a competitor’s trade secrets or other proprietary or confidential information. We will not engage in unauthorized use, copying, distribution or alteration of software or other intellectual property. 

Selective Disclosure  

We will not selectively disclose (whether in one-on-one or small discussions, meetings, presentations, proposals or otherwise) any material nonpublic information with respect to Dreamprice, its securities, business operations, plans, financial condition, results of operations or any development plan. We should be particularly vigilant when making presentations or proposals to customers to ensure that our presentations do not contain material nonpublic information. 

Health and Safety 

Dreamprice is dedicated to maintaining a healthy environment. A safety manual has been designed to educate you on safety in the workplace. If you do not have a copy of this manual, please see the HR department.  

Conflicts of Interest  

We must avoid any relationship or activity that might impair, or even appear to impair, our ability to make objective and fair decisions when performing our jobs. At times, we may be faced with situations where the business actions we take on behalf of Dreamprice may conflict with our own personal or family interests. We owe a duty to Dreamprice to advance its legitimate interests when the opportunity to do so arises. We must never use Dreamprice property or information for personal gain or personally take for ourselves any opportunity that is discovered through our position with Dreamprice. 

Here are some other ways in which conflicts of interest could arise: 

  1. Being employed (you or a close family member) by, or acting as a consultant to, a competitor or potential competitor, supplier or contractor, regardless of the nature of the employment, while you are employed withDreamprice.
  2. 2. Serving as a board member for an outside commercial organization.
  3. 3. Owning or having a substantial interest in a competitor, supplier or contractor.
  4. 4. Having a personal interest, financial interest or potential gain in anyDreamprice 
  5. 5. Placing company business with a firm owned or controlled by aDreampriceemployee or his or her family. 
  6. 6. Accepting gifts, discounts, favors or services from a customer/potential customer, competitor or supplier, unless equally available to allDreamprice  

Determining whether a conflict of interest exists is not always easy to do. Employees with a conflict of interest question should seek advice from management. Before engaging in any activity, transaction or relationship that might give rise to a conflict of interest, employees must seek review from their managers or the HR department. 

Gifts, Gratuities and Business Courtesies  

Dreamprice is committed to competing solely on the merit of our products and services. We should avoid any actions that create a perception that favorable treatment of outside entities by Dreamprice was sought, received or given in exchange for personal business courtesies. Business courtesies include gifts, gratuities, meals, refreshments, entertainment or other benefits from persons or companies with whom Dreamprice does or may do business. We will neither give nor accept business courtesies that constitute, or could reasonably be perceived as constituting, unfair business inducements that would violate law, regulation or polices of Dreamprice or customers, or would cause embarrassment or reflect negatively on Dreamprice’s reputation. 

Meals, Refreshments and Entertainment  

We may accept occasional meals, refreshments, entertainment and similar business courtesies that are shared with the person who has offered to pay for the meal or entertainment, provided that: 

  • They are not inappropriately lavish or excessive.
  • The courtesies are not frequent and do not reflect a pattern of frequent acceptance of courtesies from the same person or entity.
  • The courtesy does not create the appearance of an attempt to influence business decisions, such as accepting courtesies or entertainment from a supplier whose contract is expiring in the near future.
  • The employee accepting the business courtesy would not feel uncomfortable discussing the courtesy with his or her manager or co-worker or having the courtesies known by the public. 


Employees may accept unsolicited gifts, other than money, that conform to the reasonable ethical practices of the marketplace, including: 

  • Flowers, fruit baskets and other modest presents that commemorate a special occasion.
  • Gifts of nominal value, such as calendars, pens, mugs, caps and t-shirts (or other novelty, advertising or promotional items).

Employees with questions about accepting business courtesies should talk to their managers or the HR department. 

Offering Business Courtesies  

Any employee who offers a business courtesy must assure that it cannot reasonably be interpreted as an attempt to gain an unfair business advantage or otherwise reflect negatively upon Dreamprice. An employee may never use personal funds or resources to do something that cannot be done with Dreamprice resources. Accounting for business courtesies must be done in accordance with approved company procedures.  

Further, management may approve other courtesies, including meals, refreshments or entertainment of reasonable value, provided that: 

  • The practice does not violate any law or regulation or the standards of conduct of the recipient’s organization.
  • The business courtesy is consistent with industry practice, is infrequent in nature and is not lavish.
  • The business courtesy is properly reflected on the books and records ofDreamprice.

Set Metrics and Report Results Accurately  

Accurate Public Disclosures  

We will make certain that all disclosures made in financial reports and public documents are full, fair, accurate, timely and understandable. This obligation applies to all employees, including all financial executives, with any responsibility for the preparation for such reports, including drafting, reviewing and signing or certifying the information contained therein. No business goal of any kind is ever an excuse for misrepresenting facts or falsifying records. 

Employees should inform Executive Management and the HR department if they learn that information in any filing or public communication was untrue or misleading at the time it was made or if subsequent information would affect a similar future filing or public communication. 

Corporate Recordkeeping  

We create, retain and dispose of our company records as part of our normal course of business in compliance with all Dreamprice policies and guidelines, as well as all regulatory and legal requirements. 

All corporate records must be true, accurate and complete, and company data must be promptly and accurately entered in our books in accordance with Dreamprice’s and other applicable accounting principles. 

We must not improperly influence, manipulate or mislead any authorized audit, nor interfere with any auditor engaged to perform an internal or external independent audit of Dreamprice books, records, processes or internal controls.  

Promote Substance Over Form  

At times, we are all faced with decisions we would rather not have to make and issues we would prefer to avoid. Sometimes, we hope that if we avoid confronting a problem, it will simply go away.  

At Dreamprice, we must have the courage to tackle the tough decisions and make difficult choices, secure in the knowledge that Dreamprice is committed to doing the right thing. At times this will mean doing more than simply what the law requires. Merely because we can pursue a course of action does not mean we should do so.  

Although Dreamprice’s guiding principles cannot address every issue or provide answers to every dilemma, they can define the spirit in which we intend to do business and should guide us in our daily conduct.  


Each of us is responsible for knowing and adhering to the values and standards set forth in this Code and for raising questions if we are uncertain about company policy. If we are concerned whether the standards are being met or are aware of violations of the Code, we must contact the HR department. 

Dreamprice takes seriously the standards set forth in the Code, and violations are cause for disciplinary action up to and including termination of employment.  

Be Loyal  

Confidential and Proprietary Information  

Integral to Dreamprice’s business success is our protection of confidential company information, as well as nonpublic information entrusted to us by employees, customers and other business partners. Confidential and proprietary information includes such things as pricing and financial data, customer names/addresses or nonpublic information about other companies, including current or potential supplier and vendors. We will not disclose confidential and nonpublic information without a valid business purpose and proper authorization. 

Use of Company Resources  

Employees and those who represent Dreamprice are trusted to behave responsibly and use good judgment to conserve company resources. Managers are responsible for the resources assigned to their departments and are empowered to resolve issues concerning their proper use.  

Generally, we will not use company equipment such as computers, copiers and other electronic machines in the conduct of an outside business or in support of any religious, political or other outside daily activity, except for company-requested support to nonprofit organizations. We will not solicit contributions nor distribute non-work related materials during work hours.  

In order to protect the interests of the Dreamprice network and our fellow employees, Dreamprice reserves the right to monitor or review all data and information contained on an employee’s company-issued computer or electronic device, the use of the Internet or Dreamprice’s intranet. We will not tolerate the use of company resources to create, access, store, print, solicit or send any materials that are harassing, threatening, abusive, sexually explicit or otherwise offensive or inappropriate.  

Questions about the proper use of company resources should be directed to your manager.  

Media Inquiries  

Dreamprice is a high-profile company in our community, and from time to time, employees may be approached by reporters and other members of the media. In order to ensure that we speak with one voice and provide accurate information about the company. We should direct all media inquiries to the [Public Relations Executive]. No one may issue a press release without first consulting with the [Public Relations Executive]. 

Do the Right Thing  

Several key questions can help identify situations that may be unethical, inappropriate or illegal. Ask yourself:  

  • Does what I am doing comply with theDreampriceguiding principles, Code of Conduct and company policies? 
  • Have I been asked to misrepresent information or deviate from normal procedure?
  • Would I feel comfortable describing my decision at a staff meeting?
  • How would it look if it made the headlines?
  • Am I being loyal to my family, my company and myself?
  • What would I tell my child to do?
  • Is this the right thing to do?



Information and Resources Chairman 


Mr Muryoodeen Fauzee


Mr Salaudin Fauzee

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